Russell Athletic Soho Pop-Up Shop

Cornerstone Agency led the creative launch of the first limited engagement Russell Athletic Pop-Up Shop in SoHo, NYC. Creating a stylized fashion look-book, Cornerstone highlighted Russell Athletic’s new capsule collection featuring designer collaborations including Jacob Keller, Mike Grapes (Savant Studios), Sydney Izen (Unemployed Denim) and more. We executed a series of immersive shopping events with programming including live DJ sets and performances from artists like MadeinTYO, Clockwork DJ, and Channel Tres.

Role: Talent Research & Identification, Talent Management & Contracting, On-site Liaison