The North Face New Explorers

Cornerstone Agency and The FADER partnered with TNF to launch a city-focused experiential-led platform called New Explorers, spotlighting the people, places, products, and spaces that fuel exploration as a mindset. The New Explorers activation doubled as an exclusive merch and pop-up show, where we paired curious and courageous cultural artists with an accompanying capsule product collection. Each chapter of the New Explorers story featured multi-disciplinary icons-in-the-making including Pi’erre Bourne, Princess Nokia and 070 Shake, who were tasked with choosing a venue in a neighborhood that contributed to their own unique style and later announcing to their fans where and when the show would take place.

Role: Talent Research & Identification, Talent Management & Contracting, On-site Liaison