MLS All-Star MLS is Back

Cornerstone Agency was tasked with producing an announcement video to unveil Los Angeles as the host city of the upcoming 2020 All-Star match between MLS All-Stars vs Liga MX All-Stars. Using Los Angeles as the stage, we wanted to create a message that nodded to the city’s movie culture while leaning into classic tropes of cinema to elevate the video. In the announcement spot, we secured the Los Angeles-based hero, Danny Trejo, who narrated the piece.

Role: Talent Management & Contracting