Jack Daniel’s House No. 7 Special Live Performance by Big Boi

The Fader was tasked with booking the ultimate guest performer at Jack Daniel’s unique motel-inspired activation during the NBA All-Star Weekend in 2019. The Jack Daniel’s House No. 7 motel party and activation included multiple rooms with music, games, themed-bars, a salon, New Era cap shop, and a basketball court. The evening fun continued on through the night and ended with several surprises culminating with a live performance by Big Boi of the iconic rap duo Outkast.

Role: Talent Research & Identification, Talent Management & Contracting, On-site Liaison