To support the launch of The Balvenie Madeira Cask 15YO and Pedro Ximenez Sherry Cask 18YO at Global Travel Retail, our first-ever global influencer project for William Grant, we were tasked with curating a diverse roster of authentic tastemakers across the US and Europe. We built a roster of four micro to mid-macro partners to create dynamic content during our key activation periods.

Role: Influencer Research & Identification, Talent Management & Contracting, Client Relations & Management