Hendrick’s NEPTUNIA

To drive critical mass timed to the launch of NEPTUNIA and our POS kits, we activated seven curious influencers to bring their unique and unusual points of view to life throughout various communities. Each partner we worked with embraced the magic of the sea and embodied the celebration and excitement that NEPTUNIA represents. Our seven influencers were tasked with creating a series of content, bringing NEPTUNIA to life through themes of gathering, excitement, and coming together as a group for magical moments through their specific lens.

Role: Influencer Research & Identification, Talent Management & Contracting, Client Relations & Management

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The Balvenie | Global Influencer Program

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