To promote and build mass awareness around Hendrick’s newly launched US channel (@hendricksginus), we created a comprehensive influencer strategy that found ways to engage a diverse audience of consumers through culturally-relevant partnerships, content, and programming. We built a team of 14 extraordinary creators, makers and conversation shapers known as Hendrick’s Society who created state-of-the-art content for our Hendrick’s Gin influencer program.

Role: Influencer Research & Identification, Talent Management & Contracting, Client Relations & Management